People today are used to seeing corporate design everywhere and this therefore no longer holds any value. Since the word marketing has entered our vocabulary all ideas and concepts for corporate designs are no longer chosen by the graphic designers as it was in the 50’s and 60’s.
What interests me is to give more value to corporate deisgn by playing with its visual codes and scenarios. Which also holds a big reference to art & design history.
A large amount of oil is expected to be found in the region of Greenland. If the predictions are correct, the amount of oil corresponds to half of the amount found in Saudi Arabia. This leaves the country of Greenland with petrol for around 2.500 billion swiss francs. How could we imagine the scenario of this Greenlandic discovery?
This project is a corporate identity for the gasoline company Green Oil – X
The colors and the logo plays with the visual codes of old inuit patterns and the architecture of Greenland. These elements are the most important of the identity.
The project contains two parts ; a corporate brochure and an installation. The installation consists of two gas station signs that functions as an extract of the identity and to enhance the ambiance of the identity.
The brochure is a general presentation of the company (corporate manual) where the national spirit and the possibilities given by the oil is higlighted. The oil is presented in a positive way and not negative as we often see it today.
The oil gives means and new hope for this Danish colony.
BFA Diploma project at écal
